STARTER:
Think about the 4 different products you researched for your Homework. Who do you think the Target Audience is for each one?
- Game
- E-Learning
- Simulation
- E-Zine
 |
| Target Audience |
Consider the characteristics and preferences of each person in turn, highlight design features of the MP3 player that meet the needs, characteristics and preferences of each one.
Digital Product designers and developers don’t just make a Digital Product and hope for the best. The range of MP3 players were not randomly designed in the hope that the likes of Joshs, Jeans, Jaynes or Johns of this world would like, buy and use them!Putting the User at the Centre
Putting the intended users of a Digital Product at the centre of the design and development is called User Centered Design.
- Requirements gathering - Understanding and specifying the context of use
- Requirements specification - Specifying the user and/or organisational requirements
- Design and build - Producing designs and prototypes
- Evaluation - Carrying out user-based assessment of the Digital Product
UCD - methods for Gathering Information
Some of the most popular user-centered design methods for gathering the information needed to inform the design and development include:
- Focus groups - Requirements gathering
- Questionnaires - Requirements gathering & evaluation
- Interviews - Requirements gathering & evaluation
- Usability testing - Design & evaluation
TASK:
Think, Pair, Share - Considering the variations and combinations, how could you test a website before its release?
Think, Pair, Share - Do platforms make a difference?
In your groups, investigate your given website from the list below and feedback onto your slide. Think about how the website could benefit from the alternative platform of an iPad...
- http://mocoloco.com/ - feedback
- http://www.itsnicethat.com/ - feedback
- http://www.pictorymag.com/ - feedback
*You may need to add an 's' after the http on the feedback links
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